Three-fourths of its online population is under 35, says comScore report
India has bypassed Japan to become the world’s third largest Internet user after China and the United States, and its users are significantly younger than those of other emerging economies, global digital measurement and analytics firm comScore has said in a report. India now has nearly 74 million Internet users, a 31 per cent increase over March 2012, the report says. The numbers are lower than other recent estimates, possibly reflecting comScore’s methodology that only factors in PC and laptop-based Internet usage. The Telecom Regulatory Authority of India (TRAI) pegged the number of Internet subscribers in India at 164.81 million as of March 31, 2013, with seven out of eight accessing the Internet from their mobile phones. The comScore report, on the other hand, puts mobile and tabled-based Internet traffic at just 14% of the total. “Mobile phone based Internet usage is a key component of Indian Internet usage, and I’d say the recent growth is being driven by ...